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Fussball-Fernsehrechte: Aspekte der Zentralvermarktung

Author

Listed:
  • Kruse, Joern

    (Helmut Schmidt University, Hamburg)

  • Quitzau, Joern

    (Deutsche Bank Research)

Abstract

Die Fernsehrechte an der Fussball-Bundesliga werden seit Anbeginn vom DFB (Deutscher Fussballbund) bzw. jetzt von der DFL (Deutsche Fussball Liga GmbH) zentral vermarktet. Ein solches Monopol wirft die ueblichen oekonomischen und wettbewerbspolitischen Probleme auf (Kapitel 2). Insbesondere fuehrt es zu ueberhoehten Rechtepreisen und verknappten Angebotsmengen. Demgegenueber werden Besonderheiten des Sports und der Ligaorganisation Pro-Zentralvermarktung angefuehrt (Kapitel 3). In Kapitel 4 geht es um die Alternative eines Solidarfonds und um Aenderungen der Erloesverteilung. Kapitel 5 eroertert die Starspieler-Allokation im Kontext des Zusammenhangs zwischen Bundesliga und Champions-League.

Suggested Citation

  • Kruse, Joern & Quitzau, Joern, 2003. "Fussball-Fernsehrechte: Aspekte der Zentralvermarktung," Working Paper 18/2003, Helmut Schmidt University, Hamburg.
  • Handle: RePEc:ris:vhsuwp:2003_018
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    Cited by:

    1. Helmut Dietl & Tariq Hasan, 2007. "Pay-Tv Versus Free-Tv: A Model Of Sports Broadcasting Rights Sales," Eastern Economic Journal, Eastern Economic Association, vol. 33(3), pages 405-428, Summer.

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