Managementul marcii si imaginii de marca
AbstractThe contemporaneous evolution of the mondial economy, puts into light the important role of the brands in the dezvoltation of the mondial markets and the intrestatal commercial relationships. Having in sight the full evolution of the theory and practices of marketing, until now, we can say that, all the viable and efficient instruments of marketing, used by the organization for successfully administrating of its business area, the brand takes a distinct place, because of the huge potential of inducing, a good atmosphere for the communication of the essential values of the organization. Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf
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Bibliographic InfoPaper provided by Osterreichish-Rumanischer Akademischer Verein in its series Papers with number 2009/157.
Length: 8 pages
Date of creation: 12 Dec 2009
Date of revision:
brand; brand image; name; logo; slogan;
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