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Bridging the Gap between Onshore and Offshore Innovations by the European Wind Power Supply Industry: A Survey-based Analysis

Author

Listed:
  • Wüstemeyer, Christoph

    (Massachusetts Institute of Technology)

  • Bunn, Derek

    (London Business School)

  • Madlener, Reinhard

    (E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN))

Abstract

This paper provides an in-depth analysis of investment decisions and shifts related to onshore and offshore wind power supply chains. Insights about cost reductions are generated from analyzing project financing data, using a 'European learning curve' derived from a European learning system. In doing so, we take into account the limited number of leading technology suppliers in the global market. Experience curve analysis and insights from qualitative research are used to discuss the market entry barriers to the offshore wind power market. We also use data generated from a questionnaire survey circulated among the European wind power industry. From the analysis we conclude that the adoption of offshore technology has been evolving over time when companies from closely related industries, and not start-up companies, started to enter the offshore market. For policy-makers, it is essential to acknowledge that sophisticated industry structures need to be established, and that barriers to adoption among the players in the onshore supply industry, which seem to differ, can be effectively removed.

Suggested Citation

  • Wüstemeyer, Christoph & Bunn, Derek & Madlener, Reinhard, 2012. "Bridging the Gap between Onshore and Offshore Innovations by the European Wind Power Supply Industry: A Survey-based Analysis," FCN Working Papers 19/2012, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    • Handle: RePEc:ris:fcnwpa:2012_019
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    References listed on IDEAS

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    1. Sunak, Yasin & Madlener, Reinhard, 2012. "The Impact of Wind Farms on Property Values: A Geographically Weighted Hedonic Pricing Model," FCN Working Papers 3/2012, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), revised Mar 2013.
    2. Saha Atanu & H. Alan Love & Robert Schwart, 1994. "Adoption of Emerging Technologies Under Output Uncertainty," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 76(4), pages 836-846.
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    6. Blanco, María Isabel, 2009. "The economics of wind energy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 13(6-7), pages 1372-1382, August.
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    8. Nikolaos Kouvaritakis & Antonio Soria & Stephane Isoard & Claude Thonet, 2000. "Endogenous learning in world post-Kyoto scenarios: application of the POLES model under adaptive expectations," International Journal of Global Energy Issues, Inderscience Enterprises Ltd, vol. 14(1/2/3/4), pages 222-248.
    9. Juckenack, Sören & Madlener, Reinhard, 2011. "Optimal Time to Start Serial Production: The Case of the Direct Drive Wind Turbine of Siemens Wind Power A/S," FCN Working Papers 6/2011, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
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    Cited by:

    1. Kumar, Subhash & Madlener, Reinhard, 2016. "CO2 emission reduction potential assessment using renewable energy in India," Energy, Elsevier, vol. 97(C), pages 273-282.
    2. Rohlfs, Wilko & Madlener, Reinhard, 2013. "Challenges in the Evaluation of Ultra-Long-Lived Projects: Risk Premia for Projects with Eternal Returns or Costs," FCN Working Papers 13/2013, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    3. Harmsen - van Hout, Marjolein & Ghosh, Gaurav & Madlener, Reinhard, 2013. "The Impact of Green Framing on Consumers’ Valuations of Energy-Saving Measures," FCN Working Papers 7/2013, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    4. Wüstemeyer, Christoph & Madlener, Reinhard & Bunn, Derek W., 2015. "A stakeholder analysis of divergent supply-chain trends for the European onshore and offshore wind installations," Energy Policy, Elsevier, vol. 80(C), pages 36-44.
    5. Harmsen - van Hout, Marjolein & Ghosh, Gaurav & Madlener, Reinhard, 2013. "An Evaluation of Attribute Anchoring Bias in a Choice Experimental Setting," FCN Working Papers 6/2013, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).

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    Keywords

    Wind power; supply chain; technology adoption; experience curve; learning; United Kingdom;
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