Consumption Benefits and Gambling: Evidence From the NCAA Basketball Betting Market
AbstractThe determinants of the total number of bets placed on games from three on-line sports books are analyzed for the 2008‐9 NCAA basketball season. Betting volume depends on television coverage, temporal factors, the quality of the teams, and the expected closeness of the contest. Our results support the notion that consumption benefits motivate gambling rather than financial gain. Preferences of bettors appear similar to those of sports fans, suggesting that modeling gamblers as wealth‐maximizing investors may not be appropriate, and supports the predictions of the model of gambling developed by Conlisk (1993).
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Bibliographic InfoPaper provided by University of Alberta, Department of Economics in its series Working Papers with number 2010-7.
Length: 20 pages
Date of creation: 01 Mar 2010
Date of revision:
gambling; sports betting; bet volume; consumption value;
Find related papers by JEL classification:
- G12 - Financial Economics - - General Financial Markets - - - Asset Pricing
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism
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