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Microsoft: vers un écosystème d’innovation Microsoft: Toward an innovation ecosystem

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  • Florian BEAUBOIS

    ()
    (Master INS3I, ULCO)

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    Abstract

    Microsoft, qui pourtant à une époque contrôlait sans partage le monde de l’informatique se trouve aujourd’hui en difficulté. La concurrence est de plus en plus présente et les utilisateurs n’ont plus peur de quitter les produits Microsoft. C’est pourquoi la stratégie de l’entreprise est en train de changer, tous les produits Microsoft, de Windows à MSN, sont aujourd’hui ré-imaginés au sein d’un écosystème moderne. Microsoft, even though they once ruled over the computer world, are slowly losing market shares to newcomers. People aren’t as afraid as they were to seek alternatives to Microsoft’s products. That is why the company is devising a new strategy. Every Microsoft product, from Windows to MSN, are now being reimagined within a unified modern ecosystem.

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    File URL: http://riifr.univ-littoral.fr/wp-content/uploads/2012/04/doc-252.pdf
    File Function: First version, 2012
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    Bibliographic Info

    Paper provided by Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation in its series Working Papers with number 252.

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    Length: 20 pages
    Date of creation: Apr 2012
    Date of revision:
    Publication status: Published in Cahiers du Lab.RII, Avril 2012
    Handle: RePEc:rii:riidoc:252

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    Keywords: innovation; écosystème; firm;

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