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Destinations innovantes et développement du tourisme (Innovative destinations and development of tourism)

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  • Jean-Marie Hazebroucq

    ()
    (labrii, ULCO)

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    Abstract

    En France, le poids économique du tourisme est considérable. Les « destinations » touristiques doivent faire face à une concurrence plus « frontale » entre les destinations et les offres. Il devient ainsi nécessaire pour les territoires, porteurs de destinations touristiques, de se différencier en recherchant un positionnement ou en le renforçant, de mettre en valeur ou de renforcer leur offre touristique et leur notoriété. Privilégier la créativité dans la production de l’offre tant pour conquérir de nouvelles clientèles que pour les fidéliser, tout en offrant de fortes valeurs ajoutées, participe des stratégies d’innovation que des sociétés « innovantes » ont su mette en place avec succès. In France, the economic weight of tourism is notable. Touristic « destinations » have to face a strong competition between destinations and proposals. Territories have to be differenciated and to put forward their touristic proposals and their notoriety. Creativity is essential to attract new customers and is at the origin of the success of some innovative.

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    Bibliographic Info

    Paper provided by Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation in its series Working Papers with number 134.

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    Length: 22 pages
    Date of creation: Sep 2006
    Date of revision:
    Publication status: Published in Cahiers du Lab.RII, Septembre2006
    Handle: RePEc:rii:riidoc:134

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    Keywords: France; tourism; innovation societies;

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