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Vehicle Choice Behavior and the Declining Market Share of U.S. Automakers

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  • Train, Kenneth E.
  • Winston, Clifford

Abstract

We develop a consumer-level model of vehicle choice to shed light on the erosion of the U.S. automobile manufacturers' market share during the past decade. We examine the influence of vehicle attributes, brand loyalty, product line characteristics, and dealerships. We find that nearly all of the loss in market share for U.S. manufacturers can be explained by changes in basic vehicle attributes, namely: price, size, power, operating cost, transmission type, reliability, and body type. U.S. manufacturers have improved their vehicles' attributes but not as much as Japanese and European manufacturers have improved the attributes of their vehicles.

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Bibliographic Info

Paper provided by Regulation2point0 in its series Working paper with number 331.

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Date of creation: May 2006
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Handle: RePEc:reg:wpaper:331

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Web page: http://regulation2point0.org/

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Cited by:
  1. Antonio M. Bento & Lawrence H. Goulder & Mark R. Jacobsen & Roger H. von Haefen, 2009. "Distributional and Efficiency Impacts of Increased US Gasoline Taxes," American Economic Review, American Economic Association, vol. 99(3), pages 667-99, June.
  2. Andres Terech & Randolph Bucklin & Donald Morrison, 2009. "Consideration, choice, and classifying loyalty," Marketing Letters, Springer, vol. 20(3), pages 209-225, September.
  3. Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010. "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, vol. 63(12), pages 1282-1289, December.
  4. Jordan Louviere & Kenneth Train & Moshe Ben-Akiva & Chandra Bhat & David Brownstone & Trudy Cameron & Richard Carson & J. Deshazo & Denzil Fiebig & William Greene & David Hensher & Donald Waldman, 2005. "Recent Progress on Endogeneity in Choice Modeling," Marketing Letters, Springer, vol. 16(3), pages 255-265, December.
  5. Walker, Joan L. & Ehlers, Emily & Banerjee, Ipsita & Dugundji, Elenna R., 2011. "Correcting for endogeneity in behavioral choice models with social influence variables," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(4), pages 362-374, May.
  6. Michael Adjemian & Jeffrey Williams, 2009. "Using census aggregates to proxy for household characteristics: an application to vehicle ownership," Transportation, Springer, vol. 36(2), pages 223-241, March.
  7. Struben, Jeroen J.R.,, 2007. "Identifying Challenges for Sustained Adoption of Alternative Fuel Vehicles and Infrastructure," Working papers 37306, Massachusetts Institute of Technology (MIT), Sloan School of Management.
  8. McManus, Walter, 2006. "Can proactive fuel economy strategies help automakers mitigate fuel price risk?," MPRA Paper 3460, University Library of Munich, Germany.
  9. Goksel, Turkmen, 2011. "Reputation and Learning: Japanese Car Exports to the United States," MPRA Paper 40805, University Library of Munich, Germany.
  10. McManus, Walter, 2007. "Economic analysis of feebates to reduce greenhouse gas emissions from light vehicles for California," MPRA Paper 3461, University Library of Munich, Germany.
  11. Martin, Elliott William, 2009. "New Vehicle Choice, Fuel Economy and Vehicle Incentives: An Analysis of Hybrid Tax Credits and the Gasoline Tax," University of California Transportation Center, Working Papers qt5gd206wv, University of California Transportation Center.
  12. Shiau, Ching-Shin Norman & Michalek, Jeremy J. & Hendrickson, Chris T., 2009. "A structural analysis of vehicle design responses to Corporate Average Fuel Economy policy," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(9-10), pages 814-828, November.

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