The aim of this paper is to study the adoption and diffusion process of Information and Communication Technologies (ICT) in firms located in low density areas. We analyse the relationships between organizational and environmental factors and the firms' ICT uses in order to reveal their communication needs. Empirical work is based on the exploitation of three databases : a national database maintained by the french national institute of statistics and two regional surveys. The adoption and diffusion processes of ICT are modelled by a Heckman model. We shows that the determinants of ICT appropriation depend on the nature of the communication needs (coordination or information). Moreover, they depend more on the intrinsic specificities of firms than on environmental factors. ...French Abstract : Cet article a pour objectif d'étudier les comportements d'adoption et d'usage des Technologies de l'Information et de la Communication (TIC) par les firmes situées dans un environnement à faible densité. Il s'agit d'analyser les liens entre les caractéristiques organisationnelles et environnementales des firmes rurales et les usages afin de mettre en évidence la nature de leurs besoins de communication. Il s'appuie sur l'exploitation d'une base de données originale issue de la fusion de données d'entreprises de l'Insee et d'enquêtes régionales ainsi que sur un modèle d'adoption et d'usage de type Heckman. Nous montrons que les facteurs d'appropriation de ces technologies diffèrent selon la nature des besoins, d'information ou de coordination, auxquels elles répondent. De plus, ils dépendent plus des caractéristiques spécifiques des firmes que de celles de leur environnement.
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Paper provided by French Institute for Agronomy Research (INRA), Economics Laboratory in Toulouse (ESR Toulouse) in its series Economics Working Paper Archive (Toulouse) with number
200605.
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