This paper explores what the tension between information abundance and attention scarcity implies for the diversity of information accessible to users of the World Wide Web. Due to limited user attention, there is a role for gatekeepers in the online content market. Sites that catalog Web content and primarily present themselves as content categorization services are identified as the gatekeepers in the new information age. Exploring the mechanisms by which they organize content is essential to understanding how user attention is allocated to information available on the Web. Theories about media content diversity are delineated to suggest what we may expect with respect to content diversity online. Methods for future empirical investigation are suggested. Finally, the policy implications of the argument are presented.
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Paper provided by Princeton University, Woodrow Wilson School of Public and International Affairs, Center for Arts and Cultural Policy Studies. in its series Working Papers with number
52.