TThe Net Present Value maximizing model has a respectable ancestry and is considered by most scholars a theoretically sound decision model. In real-life applications, decision makers use the NPV rule, but apply a subjectively determined hurdle rate, as opposed to the “correct” opportunity cost of capital. According to a heuristics-and-biases-program approach, this implies that the hurdle-rate rule is a biased heuristic. This work shows that the hurdle-rate rule may be interpreted as a fruitful strategy of bounded rationality, where several domain-specific and project-specific elements are integrated and condensed into an aspiration level. The paper also addresses the issue of a productive cooperation between bounded and unbounded rationality.
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number
6073.
Find related papers by JEL classification: D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions B40 - Schools of Economic Thought and Methodology - - Economic Methodology - - - General G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Investment Policy A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines M20 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - General G30 - Financial Economics - - Corporate Finance and Governance - - - General
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Abel, Andrew B., 1990.
"Consumption and investment,"
Handbook of Monetary Economics,
in: B. M. Friedman & F. H. Hahn (ed.), Handbook of Monetary Economics, edition 1, volume 2, chapter 14, pages 725-778
Elsevier.
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