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Общая Ситуация На Российском Рынке Печатных Сми: Тенденции И Перспективы Развития
[The overall situation in the Russian media market: trends and prospects]

Author

Listed:
  • Kaluzhsky, Mikhail
  • Petrunina, Anastasia

Abstract

Article about the causes, patterns, trends and drivers of the printed media market in the Russian Federation. The authors analyze the investment processes associated with the formation of the Russian market of periodicals. Much attention is paid to the effects of the penetration of the Russian market of foreign print media and publishing technology.

Suggested Citation

  • Kaluzhsky, Mikhail & Petrunina, Anastasia, 2006. "Общая Ситуация На Российском Рынке Печатных Сми: Тенденции И Перспективы Развития [The overall situation in the Russian media market: trends and prospects]," MPRA Paper 58389, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:58389
    as

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    File URL: https://mpra.ub.uni-muenchen.de/58389/1/MPRA_paper_58389.pdf
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    More about this item

    Keywords

    periodicals; printed media market; publishing strategy; publishing politics; publishing management; marketing publishing; publishing business; media market.;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

    Statistics

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