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Študijný program ako produkt a jeho imidž
[Study program as a product and its image]

Author

Listed:
  • Misun, Juraj

Abstract

In the hard competitive environment are the teaching institutions standing before a task quickly react to the changing conditions and to the needs of the society. With the ongoing interconnection of the Slovak education system with the European education space the traditional model of the understanding of the university is changing. The modern type of university needs to be flexible and the fine scholastic programs have a significant weight in this process. This is mostly important for those universities and colleges, which are preparing qualified workers for the industry and services in the management. For the present university it is important to understand the scholastic program in the meaning of marketing as a product and to develop its adequate image. A strategy for the development of the positive image, which can attract enough applicants, is the corporate identity.

Suggested Citation

  • Misun, Juraj, 2007. "Študijný program ako produkt a jeho imidž [Study program as a product and its image]," MPRA Paper 54477, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:54477
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    File URL: https://mpra.ub.uni-muenchen.de/54477/1/MPRA_paper_54477.pdf
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    More about this item

    Keywords

    Corporate image; corporate identity; study program;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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