Variety Steering Concept for Mass Customization
AbstractIn this paper we make the distinction between subjective and objective customer needs. The subjective needs are the individually realized and articulated requirements, whereas the objective needs are the real ones perceived by a fictive neutral perspective. We show that variety in mass customization has to be orientated on the objective needs. In order to help mass customizers better evaluate the degree to which they can fulfill the objective needs as well as their internal complexity level we have developed a key metrics system model. We also present a conceptual application showing how to use this model to support decision making related to the introduction or reduction of product variants.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 5251.
Date of creation: 2003
Date of revision:
Variety Management; Complexity; Production/Operations Management;
Find related papers by JEL classification:
- D20 - Microeconomics - - Production and Organizations - - - General
- L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
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- Berman, Barry, 2002. "Should your firm adopt a mass customization strategy?," Business Horizons, Elsevier, vol. 45(4), pages 51-60.
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