Economia Della Paura E Crisi Dell’Arte Contemporanea[Fear as selling point: considerations about contemporary art market]

After years of euphoric dissoluteness, art system faces today a state of uneasiness and insecurity, which is caused by acceptance of a compromise between autonomy of human creativity and economic materiality. As a result, its critic role get lost. Moreover, art system risks to become an alien entity in genuine society, because art structure concentrates only on itself and the necessity of its experts and market. Art is assimilated to design’s product. They share the same strategies of production, commercialisation and global launch. Moreover, they are both opened to new technologies without any critical reflection for daily reality realizing a perfect mimesis with it. Art has lost his privileged point of view as critical alter ego and has changed in art market, becoming part of a new global socio-economic order. Nowadays artists are far away from their own outsider role covered during past centuries, they start taking part in luxury segment becoming weak subjects of market rules. As a consequence, lost of creative autonomy appears together with flattening through proven pattern and research of surprising whatever the cost, which are linked to planetary publicity launch. In 2008 something stops working in the perfect system, revealing unexpectedly a sad scenery. Art is ideologically fragile and poor of contents, it rests on a complicated jumble of clash of interests, unconfident market strategies, watertight compartment’ lobbies and uncertain quotations. Audience and collectors start to realize this reality and for the first time the system of art-market is in debate.