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El proceso de toma de decisiones: un modelo de economía conductual
[The Decision Making Process: A Behavioral Economics Model]

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  • Acevedo Rueda, Rafael Alexis
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    Abstract

    This paper is a contribution to the study of behavioral economics. It proposes a model of decision making process and includes the affective and cognitive systems, both them included when anyone evaluates the options to select one. First of all, a literature review was done. Secondly, an analysis of the economic theories related to the decision making process is presented. Thirdly, the model to explain the decision making is proposed. Finally, the paper shows the conclusions and reflections about the studies and advances in the field of the decision making process analysis thinking over a phrase: “long way to go”.

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    File URL: http://mpra.ub.uni-muenchen.de/50890/
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    Bibliographic Info

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 50890.

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    Date of creation: 31 May 2013
    Date of revision: 15 Sep 2013
    Handle: RePEc:pra:mprapa:50890

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    Keywords: Decision Making – Behavioral Economics – Affective System – Cognitive System;

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    1. Chris Starmer, 2000. "Developments in Non-expected Utility Theory: The Hunt for a Descriptive Theory of Choice under Risk," Journal of Economic Literature, American Economic Association, vol. 38(2), pages 332-382, June.
    2. Tversky, Amos & Kahneman, Daniel, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, MIT Press, vol. 106(4), pages 1039-61, November.
    3. J B Heaton, 2002. "Managerial Optimism and Corporate Finance," Financial Management, Financial Management Association, vol. 31(2), Summer.
    4. Tilman Slembeck, 2000. "Learning in Economics: Where Do We Stand?," Microeconomics 0004007, EconWPA.
    5. Matthew Rabin, 1998. "Psychology and Economics," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 11-46, March.
    6. Loomes, Graham & Sugden, Robert, 1982. "Regret Theory: An Alternative Theory of Rational Choice under Uncertainty," Economic Journal, Royal Economic Society, vol. 92(368), pages 805-24, December.
    7. POPESCU, Ion & Bondrea, Aurelian & Constantinescu, Madalina, 2009. "Neuroeconomics - Actual Directions In Behavioral Economics," Papers 2009/28, Osterreichish-Rumanischer Akademischer Verein.
    8. Francisco Augusto Laca Arocena, 2012. "Racionalidad limitada en la sociedad del riesgo mundial," Revista de Economía Institucional, Universidad Externado de Colombia - Facultad de Economía, vol. 14(26), pages 121-135, January-J.
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