The Impacts of Promotions/Marketing, Scheduling, and Economic Factors on Total Gross Revenues for Minor League Baseball Teams
AbstractThis empirical study finds that total revenues at minor league baseball games are influenced by marketing, economic factors, scheduling, and the weather. In particular, total gross revenues are an increasing function of marketing/promotions such as low value merchandise giveaways, high value merchandise giveaways, group discounts, and fireworks displays. Revenues are also an increasing function of the metropolitan area population and a decreasing function of poverty rates. Teams with higher priced general admissions tickets also experience higher revenues. Revenues are generally higher on Fridays and Saturdays and during July and August (and possibly June), while being lower on Mondays and Tuesdays and during May. Finally, inclement weather, especially rain, reduces revenues.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 49437.
Date of creation: 09 Jan 2013
Date of revision: 09 May 2013
Publication status: Published in International Advances in Economic Research 3.19(2013): pp. 249-257
promotions; scheduling; economic factors; total gross revenue;
Other versions of this item:
- Richard Cebula & Christopher Coombs & Luther Lawson & Maggie Foley, 2013. "The Impacts of Promotions/Marketing, Scheduling, and Economic Factors on Total Gross Revenues for Minor League Baseball Teams," International Advances in Economic Research, Springer, vol. 19(3), pages 249-257, August.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
- L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-09-06 (All new papers)
- NEP-MKT-2013-09-06 (Marketing)
- NEP-SPO-2013-09-06 (Sports & Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Richard Cebula & Michael Toma & Jay Carmichael, 2009. "Attendance and promotions in minor league baseball: the Carolina League," Applied Economics, Taylor & Francis Journals, vol. 41(25), pages 3209-3214.
- Zulal Denaux & David Denaux & Yeliz Yalcin, 2011. "Factors Affecting Attendance of Major League Baseball: Revisited," Atlantic Economic Journal, International Atlantic Economic Society, vol. 39(2), pages 117-127, June.
- White, Halbert, 1980. "A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity," Econometrica, Econometric Society, vol. 48(4), pages 817-38, May.
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