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Bidding behaviors in eBay auctions: secret reservation price and endogenous entry

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  • JIAO, FENG

Abstract

This paper analyzes the secret reservation price in eBay auctions. Under the assumptions of secret and public reservation price, the bidders choose the optimal bidding function and the seller selects equilibrium reservation price. This model argues that the choice of secret reservation price is rational for the seller, as they can generate higher revenue in certain conditions. It predicts that, under endogenous entry, secret reservation price leads to higher revenue since it attracts more bidders to the auction. This effect is more noticeable for luxury goods. However, secret and public reservation prices generate identical revenue for the seller if entry is exogenous. Furthermore, the results are supported by numerous recent empirical works.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 35081.

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Date of creation: 2011
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Publication status: Published in Journal of Economics and Behavioral Studies 5.3(2011): pp. 326-331
Handle: RePEc:pra:mprapa:35081

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Keywords: eBay; auctions; secret reservation prices; endogenous entry; mechanism design;

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  1. Bernard ELYAKIME & Jean-Jacques LAFFONT & Patrice LOISEL & Quang VUONG, 1994. "First-Price Sealed-Bid Auctions with Secret Reservation Prices," Annales d'Economie et de Statistique, ENSAE, issue 34, pages 115-141.
  2. Vuong, Q. & Laffont, J.J. & Elyakime, B. & Loisel, P., 1995. "Auctioning and Bargaining: An Econometric Study of Timber Auctions with Secret Reservation Prices," Papers 9502, Southern California - Department of Economics.
  3. David Lucking-Reiley & Doug Bryan & Naghi Prasad & Daniel Reeves, 2007. "PENNIES FROM EBAY: THE DETERMINANTS OF PRICE IN ONLINE AUCTIONS -super-* ," Journal of Industrial Economics, Wiley Blackwell, vol. 55(2), pages 223-233, 06.
  4. Elyakime, Bernard, et al, 1997. "Auctioning and Bargaining: An Econometric Study of Timber Auctions with Secret Reservation Prices," Journal of Business & Economic Statistics, American Statistical Association, vol. 15(2), pages 209-20, April.
  5. Vincent Daniel R., 1995. "Bidding Off the Wall: Why Reserve Prices May Be Kept Secret," Journal of Economic Theory, Elsevier, vol. 65(2), pages 575-584, April.
  6. Levin, Dan & Smith, James L, 1996. "Optimal Reservation Prices in Auctions," Economic Journal, Royal Economic Society, vol. 106(438), pages 1271-83, September.
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