La publicité des artisans en France au XXème siècle
[Artisans's advertising in XXth century France]
AbstractArtisans are usually considered as businessmen who don't advertise. The way the dvertising business organized itself at the beginning of the 20th century seems to relegate them out of his field. However, craftsmen do seem to use some kind of commercial communication. To exist in their territory, they communicate through diversified means throughout the 20th century. (Signs, advertising inserts, commercial documents...) This communication has its own themes thanks to which craftsmen try to improve the reputation of their business and stand out from the competition. They do therefore advertise.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 33596.
Date of creation: 2008
Date of revision: 2011
artisans – advertising – market – territory;
Find related papers by JEL classification:
- N84 - Economic History - - Micro-Business History - - - Europe: 1913-
- N83 - Economic History - - Micro-Business History - - - Europe: Pre-1913
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