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Media industry facing biggest upheaval since Gutenberg. Media consumers morphing into media makers

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Author Info
Heng, Stefan

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Abstract

The advance of innovative information and communication technologies has triggered a fundamental upheaval in the media industry. The technology is reforming the conventional media model. The media mix will become more varied; interactive and personalised offers are taking root and finding their ideal milieu on the web. Newspapers, radio stations and TV broadcasters will have to reposition themselves if they want to remain attractive in the media industry with the arrival of the Web 2.0. This will include seeking new distribution channels and considering e.g. pay-per-view programming and innovative forms of advertising.

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File URL: http://mpra.ub.uni-muenchen.de/3250/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 3250.

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Date of creation: 16 Oct 2006
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Handle: RePEc:pra:mprapa:3250

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Related research
Keywords: Information and communications technology ICT TV Radio Newspaper media portal Internet Web 2.0 broadband convergence triple play

Find related papers by JEL classification:
O33 - Economic Development, Technological Change, and Growth - - Technological Change - - - Technological Change: Choices and Consequences; Diffusion Processes
O34 - Economic Development, Technological Change, and Growth - - Technological Change - - - Intellectual Property Rights
O14 - Economic Development, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
K23 - Law and Economics - - Regulation and Business Law - - - Regulated Industries and Administrative Law
L88 - Industrial Organization - - Industry Studies: Services - - - Government Policy
H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

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