Valuation of innovation: The case of iPhone
AbstractWe estimate the private value of Apple’s iPhone by observing abnormal stock market reactions to news announcements and patent publications related to the innovation. Our estimate of the lower bound on the market valuation of iPhone is fairly high, at minimum 30 billion U.S. (event day) dollars. We find that patentable technology explains about 25% of that total value. We also find a weak negative reaction among Apple’s rivals to the news about iPhone but no significant reaction to the publication of patent documents concerning iPhone can be observed. The evidence suggests that the value of iPhone primarily stems from Apple’s management and marketing abilities and efforts rather than from underlying "hard" technologies and intellectual property.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 28042.
Date of creation: 28 Dec 2010
Date of revision:
innovation; R&D; patent; iPhone; valuation;
Other versions of this item:
- G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
- O34 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
- O32 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Management of Technological Innovation and R&D
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-01-23 (All new papers)
- NEP-CFN-2011-01-23 (Corporate Finance)
- NEP-INO-2011-01-23 (Innovation)
- NEP-IPR-2011-01-23 (Intellectual Property Rights)
- NEP-TID-2011-01-23 (Technology & Industrial Dynamics)
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