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e-Business Management – the particular form of management

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Author Info
Lazarica, Marinela

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Abstract

Lots of business experts have great ideas about the ways in which Web technologies can be used to enhance customer/partner relationships, increase market share, enhance competitive advantage, etc. However, many of these e-business ideas never take shape simply because it was so difficult to "sell" the idea to the key business decision-makers. What is the key to selling an e-business idea to decision-makers? What are the strategic factors who make this idea to become real? I think that the key is to try to understand the decision from their perspective.

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File URL: http://mpra.ub.uni-muenchen.de/15557/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 15557.

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Date of creation: Apr 2008
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Handle: RePEc:pra:mprapa:15557

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Related research
Keywords: e-business systems; e-business management; IT infrastructure; business decision;

Find related papers by JEL classification:
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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