Social Duty and Her Function in Communication Strategy of Firm
AbstractSocial responsibility is not charity, it’s a duty. Today we see all major companies following social responsibility. Social duty is not only attention allotted consumers, customers and contractors, communions and environment, as well employees and implicit their family. In concept triple bottom line, social duty presume achievements of social level, financial plane and environment level and follow a positive impact on society and, in same time, financial achievements. Education is an area that gets a lot of interest.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 12938.
Date of creation: 23 Nov 2008
Date of revision:
management consultancy; consultancy company; efficient management;
Find related papers by JEL classification:
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- G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
- J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
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