Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies
AbstractConsumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shopping to buy apparel products. To attain this objective a survey was developed and administered across Portugal. The findings confirm the differences between women and men especially in terms of What, Where, When, and How they buy.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 11908.
Date of creation: 03 Nov 2008
Date of revision:
Consumer buying behaviour; Apparel; Gender;
Find related papers by JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting - - General - - - General
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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- NEP-ALL-2008-12-07 (All new papers)
- NEP-CSE-2008-12-07 (Economics of Strategic Management)
- NEP-LAB-2008-12-07 (Labour Economics)
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