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Wallflowers Doing Good: Field and Lab Evidence of Heterogeneity in Reputation Concerns

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Author Info

  • Daniel Jones

    ()
    (Department of Economics, University of Pittsburgh)

  • Sera Linardi

    ()
    (Graduate School of Public and International Affairs (GSPIA), University of Pittsburgh
    Department of Economics, University of Pittsburgh)

Abstract

An extensive literature on reputation signaling has focused on the desire for positive reputation. In our paper we provide field and lab evidence that some individuals are averse to any form of reputation; this aversion correlates with gender in a prosocial setting. We formalize our hypotheses of these “wallflower” types in a theoretical model. Our experimental results are consistent with the model’s prediction that wallflowers will deflect unwanted attention by signaling that they are an “average altruism type” relative to their audience. Our findings suggest caution in using public observation to incentivize intrinsically motivated behavior among females.

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File URL: http://www.linardi.gspia.pitt.edu/wp-content/uploads/2012/07/Wallflowers_JonesLinardi2012.pdf
File Function: First version, 2012
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Bibliographic Info

Paper provided by University of Pittsburgh, Department of Economics in its series Working Papers with number 485.

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Length: 52 pages
Date of creation: Jun 2012
Date of revision:
Handle: RePEc:pit:wpaper:485

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Related research

Keywords: altruism; reputation; signaling; gender; field experiment; lab experiment;

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References

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  13. Linardi, Sera & McConnell, Margaret A., 2008. "Volunteering and image concerns," Working Papers 1282, California Institute of Technology, Division of the Humanities and Social Sciences.
  14. Alpizar, Francisco & Carlson, Fredrik & Johansson-Stenman, Olof, 2008. "Anonymity, Reciprocity, and Conformity: Evidence from Voluntary Contributions to a National Park in Costa Rica," Discussion Papers dp-08-03-efd, Resources For the Future.
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Cited by:
  1. Timothy C. Salmon & Danila Serra, 2013. "Does Social Judgement Diminish Rule Breaking?," Economics Series Working Papers WPS/2013-05, University of Oxford, Department of Economics.

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