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DELPHI: O Futuro da Moda de Santa Catarina ? Previsões entre 2008 e 2012

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Author Info

  • Eliza Bianchini Dallanhol Locks

    ()
    (UNISUL - Universidade do Sul de Santa Catarina)

  • Graciella Martignago

    ()
    (UNISUL - Universidade do Sul de Santa Catarina)

  • Solange Evangelista

    ()
    (UNISUL - Universidade do Sul de Santa Catarina)

  • Stefano Palumbo

    ()
    (S3 Studium)

  • Fernando A. Ribeiro Serra

    ()
    (UNISUL - Universidade do Sul de Santa Catarina)

Abstract

Este artigo apresenta o resultado da pesquisa sobre ?O Futuro da Moda em Santa Catarina?. Os resultados apresentados correspondem a uma pesquisa DELPHI realizada com especialistas do setor, compostos por empresários e acadêmicos. O objetivo fundamental foi o de identificar o cenário prospectivo mais provável de forma a orientar proposições e ações para atuação sobre este cenário. A metodologia considerou a escolha preliminar de 36 especialistas, segundo onze tópicos para análise, dos quais foram selecionados 12 especialistas para aplicação das rodadas de questionário. O resultado da pesquisa Delphi foi debatido entre os especialistas e debatedores em mesmo número, em seis sessões principais que compuseram a pesquisa: Cenário Macro-Econômico; O Sistema Produtivo; Evolução Gerencial e Inovação Tecnológica; Profissões, Competências e Criatividade; Sociedade e Estilos de Vida; Promoção e Publicidade.

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File URL: http://globadvantage.ipleiria.pt/files/2009/10/working_paper-43_globadvantage.pdf
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Bibliographic Info

Paper provided by globADVANTAGE, Polytechnic Institute of Leiria in its series Working Papers with number 43.

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Date of creation: 26 Sep 2009
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Handle: RePEc:pil:wpaper:43

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Web page: http://globadvantage.ipleiria.pt
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Keywords: Delphi; Moda; Brasil;

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