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Modelando o BSC para as Universidades do Sistema ACAFE

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Author Info

  • Mauricio Andrade Lima

    ()
    (Universidade do Sul de Santa Catarina)

  • Fernando A. Ribeiro Serra

    ()
    (UNISUL Business School)

  • Victor Meyer Jr

    (Pontifícia Universidade Católica do Paraná)

  • Manuel Portugal Ferreira

    ()
    (Instituto Politécnico de Leiria)

Abstract

As Instituições de Ensino Superior (IES), percebendo o acirramento da concorrência, reconhecem a importância de repensar sua forma de gestão, buscando uma visão mais competitiva e continuada. Assim, com o objetivo de contribuir para a gestão estratégica dessas instituições, especificamente as pertencentes ao sistema ACAFE, foi utilizada neste estudo a ferramenta de gestão Balanced Scorecard (BSC). Algumas etapas foram necessárias à sua adequação às universidades fundacionais catarinenses. Apresentaram-se e identificaram-se algumas características existentes no ambiente das universidades fundacionais catarinenses e suas peculiaridades em relação a outras organizações que não integram esse setor; realizaram-se os ajustes necessários à ferramenta Balanced Scorecard às universidades do sistema ACAFE; bem como a proposta da ferramenta auxiliar denominado mapa estratégico. Por último demonstrou-se a possibilidade de se desenvolver e utilizar o BSC acadêmico institucional como forma de integrar mais de um campus a gestão focada na estratégia.

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Bibliographic Info

Paper provided by globADVANTAGE, Polytechnic Institute of Leiria in its series Working Papers with number 19.

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Date of creation: 09 Jun 2008
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Handle: RePEc:pil:wpaper:19

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Web page: http://globadvantage.ipleiria.pt
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Keywords: Balanced Scorecard; BSC; Universidades; ACAFE;

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