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Strategic Positioning in Agribusiness: Analysis and Options

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Author Info
Allan Gray ()
Michael Boehlje ()
Jay Akridge () (Department of Agricultural Economics, College of Agriculture, Purdue University)

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Abstract

The planning process presented in the paper outlines several methods of analysis that farm business managers can use to choose among three business position options. The five forces model is an effective tool for scanning the external business environment and assessing a business’s internal resources and capabilities. The value plate will assist managers in identifying the activities upon which a business may build a competitive advantage. Once these are assesses, managers must select a strategic position from three options: operational excellence/cost leadership, product or service innovation, and customer intimacy.

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Publisher Info
Paper provided by Purdue University, College of Agriculture, Department of Agricultural Economics in its series Working Papers with number 04-13.

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Length: 17 pages
Date of creation: Sep 2004
Date of revision:
Handle: RePEc:pae:wpaper:04-13

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Related research
Keywords: strategic planning five forces model value plate model strategic options

Find related papers by JEL classification:
L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures

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