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Strategic Positioning in Agribusiness: Analysis and Options

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Author Info

  • Allan Gray

    ()

  • Michael Boehlje

    ()

  • Jay Akridge

    ()
    (Department of Agricultural Economics, College of Agriculture, Purdue University)

Abstract

The planning process presented in the paper outlines several methods of analysis that farm business managers can use to choose among three business position options. The five forces model is an effective tool for scanning the external business environment and assessing a business’s internal resources and capabilities. The value plate will assist managers in identifying the activities upon which a business may build a competitive advantage. Once these are assesses, managers must select a strategic position from three options: operational excellence/cost leadership, product or service innovation, and customer intimacy.

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File URL: http://ageconsearch.umn.edu/bitstream/28639/1/sp04-14.pdf
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Bibliographic Info

Paper provided by Purdue University, College of Agriculture, Department of Agricultural Economics in its series Working Papers with number 04-13.

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Length: 17 pages
Date of creation: Sep 2004
Date of revision:
Handle: RePEc:pae:wpaper:04-13

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Keywords: strategic planning; five forces model; value plate model; strategic options;

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