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Empirical studies of trade marks - the existing economic literature

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  • Christine Greenhalgh
  • Philipp Schautschick

Abstract

This paper surveys empirical studies employing trade mark data that exist in the economic literature to date. Section 1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United States, 2) reviews different attempts to gauge the function of a trade mark as indicator of innovation and product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and productivity. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their importance for firm survival, their impact on demand, and firms' incentives to innovate but also to raise rivals' costs. Section 6) covers first endeavours to investigate the interplay between different types of intellectual property rights, while 7) briefly concludes.

Suggested Citation

  • Christine Greenhalgh & Philipp Schautschick, 2013. "Empirical studies of trade marks - the existing economic literature," Economics Series Working Papers 659, University of Oxford, Department of Economics.
    • Handle: RePEc:oxf:wpaper:659
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    1. Mendonca, Sandro & Pereira, Tiago Santos & Godinho, Manuel Mira, 2004. "Trademarks as an indicator of innovation and industrial change," Research Policy, Elsevier, vol. 33(9), pages 1385-1404, November.
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    6. Christine Greenhalgh & Mark Rogers, 2012. "Trade Marks and Performance in Services and Manufacturing Firms: Evidence of Schumpeterian Competition through Innovation," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 45(1), pages 50-76, February.
    7. Andrea Mangani, 2007. "Measuring Variety and Quality of Products with Trademarks," International Economic Journal, Taylor & Francis Journals, vol. 21(4), pages 613-631.
    8. Paul H. Jensen & Elizabeth Webster, 2008. "Labelling Characteristics And Demand For Retail Grocery Products In Australia," Australian Economic Papers, Wiley Blackwell, vol. 47(2), pages 129-140, June.
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    11. Carl Benedikt Frey, 2013. "Intellectual Property Rights and the Financing of Technological Innovation," Books, Edward Elgar Publishing, number 15365.
    12. Hipp, Christiane & Grupp, Hariolf, 2005. "Innovation in the service sector: The demand for service-specific innovation measurement concepts and typologies," Research Policy, Elsevier, vol. 34(4), pages 517-535, May.
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    16. Christine Greenhalgh & Mark Rogers, 2010. "Innovation, Intellectual Property, and Economic Growth," Economics Books, Princeton University Press, edition 1, volume 0, number 9221.
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    20. Cohen, Wesley M & Levinthal, Daniel A, 1989. "Innovation and Learning: The Two Faces of R&D," Economic Journal, Royal Economic Society, vol. 99(397), pages 569-596, September.
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    More about this item

    Keywords

    Intellectual property; trade marks; empirical studies;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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