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A study of the failure of Panasonicfs plasma TV business

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  • Takanori Nakano

    ()
    (Graduate School of Economics, Osaka University)

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    Abstract

    This study finds out one of the explanations about the failure of high technology business from the case analysis of Panasonicfs plasma TV business. By the in-depth historical survey of secondary information sources, this study shows that "authority of Kunio Nakamura", "idolization of Kunio Nakamura and plasma TV", and "persistence in a successful logic" disturbed the strategic change of Panasonic. Then this study concludes that a serious decrease in sensing ability by those three would be one of the major factors of the failure in high technology business.

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    File URL: http://www2.econ.osaka-u.ac.jp/library/global/dp/1404.pdf
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    Bibliographic Info

    Paper provided by Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP) in its series Discussion Papers in Economics and Business with number 14-04.

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    Length: 54 pages
    Date of creation: Jan 2014
    Date of revision:
    Handle: RePEc:osk:wpaper:1404

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    Web page: http://www.econ.osaka-u.ac.jp/
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    Keywords: authority; idolization; persistent thought; sensing ability;

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