The Timing of Movie Releases: Evidence from the Home Video Industry
AbstractIn the movie industry, an intriguing question is why studios cluster their big theatrical hits during the Memorial Day or July 4th weekends in the early summer as opposed to the fall. This paper examines the home video industry to provide more evidence on whether booms in theatrical revenues are supply- or demand-driven. First, I find no evidence of segmentation within the home video market by genre or newness of videos. Secondly, my estimates of the seasonality within the home video market suggest that Memorial Day and July 4th may be more favorable for a theatrical release than Labor Day.
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Bibliographic InfoPaper provided by Occidental College, Department of Economics in its series Occidental Economics Working Papers with number 4.
Length: 41 pages
Date of creation: Nov 2005
Date of revision: Jul 2006
home video; seasonality; discrete choice;
Find related papers by JEL classification:
- C13 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Estimation: General
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-04-29 (All new papers)
- NEP-COM-2006-04-29 (Industrial Competition)
- NEP-CSE-2006-04-29 (Economics of Strategic Management)
- NEP-DCM-2006-04-29 (Discrete Choice Models)
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