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Analysis of Do-Not-Spam Registry

Author

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  • Eran Reshef
  • Eilon Solan

Abstract

We study how the launching of a do-not-spam registry will affect the internet’s efficiency. We show that as long as the cost of sending spam messages is not high, having rich users (who have high-quality filters) join the registry has the desirable effect of lowering the number of spam messages sent to each user, while having poor users (who have low-quality filters) join the registry has the opposite undesirable effect. We also show that the registry improves the total efficiency of the internet - as long as the cost of sending spam messages is not high; as more users join, the total number of spam messages sent to all users decreases.

Suggested Citation

  • Eran Reshef & Eilon Solan, 2005. "Analysis of Do-Not-Spam Registry," Discussion Papers 1411, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    • Handle: RePEc:nwu:cmsems:1411
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    References listed on IDEAS

    as
    1. Eilon Solan & Eran Reshef, 2005. "The Effect of Filters on Spam Mail," Discussion Papers 1402, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    2. Timothy Van Zandt, 2004. "Information Overload in a Network of Targeted Communication," RAND Journal of Economics, The RAND Corporation, vol. 35(3), pages 542-560, Autumn.
    3. Robert Kraut & Shyam Sunder & Rahul Telang & James Morris, 2005. "Pricing Electronic Mail to Solve the Problem of Spam," Yale School of Management Working Papers amz2638, Yale School of Management, revised 01 Oct 2005.
    Full references (including those not matched with items on IDEAS)

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