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Influencia del talento del empresario y del tipo de p gina web en los resultados empresariales para las casas de turismo rural en Espa¤a. Influence of the entrepreneurial talent and type of website on Rural Tourist House?s performance in Spain

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Abstract

El Turismo rural ha alcanzado un auge muy fuerte en Espa¤a e internet se ha convertido en una herramienta vital en el sector. En este trabajo se persigue: 1) analizar la importancia del talento del empresario en la implantaci¢n de p ginas web; 2) examinar la influencia de este talento y de las caracter¡sticas de la p gina web sobre los resultados de la empresa y 3) determinar el efecto moderador de la experiencia del empresario. Con una muestra de 150 casas rurales en Espa¤a y utilizando la metodolog¡a de ecuaciones estructurales, se observa c¢mo el contenido de la p gina web tiene una influencia sobre los resultados de la empresa, c¢mo la experiencia modera la relaci¢n entre el talento del empresario y los resultados y c¢mo la experiencia modera tambi‚n la relaci¢n entre el talento y el dise¤o de la p gina web. In Spain, rural tourism has rapidly been on the increase and the internet has become an essential tool for this economic sector. The objectives of this project are: 1) to analyse the importance of the entrepreneurial talent on website?s implementation; 2) to study the influence of both the entrepreneurial talent and website?s features on enterprise?s performance; and 3) to determine the moderating effect of the businessman?s expertise. Based upon a sample of 150 Rural Tourist Houses in Spain and a Structural Equation Model, it should be noted: 1) the influence of the website?s contents on enterprise?s performance; 2) the businessman?s expertise moderating effect on entrepreneurial talent and performance relationship; and 3) the businessman?s expertise moderating effect on entrepreneurial talent and website design relationship.

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Paper provided by Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Doctorado Interuniversitarios (con mención de calidad de la ANECA) en "Economía de la Empresa", Universidades de Valladolid, Burgos, Salamanca y León (España). Hasta 2008, Programa de Doctorado Interuniversitario (con mención de calidad de la ANECA) “Nuevas Tendencias en Dirección de Empresas”, Universidades de Valladolid, Burgos y Salamanca (España). in its series Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". with number 2007-07.

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Length: 29 pages
Date of creation: Apr 2007
Date of revision:
Handle: RePEc:ntd:wpaper:2007-07

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Keywords: Talento emprendedor; caracter¡sticas de la p gina web; turismo rural; nuevas tecnolog¡as. entrepreneurial talent; website features; rural tourism; new technologies.;

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