Influencia del talento del empresario y del tipo de p gina web en los resultados empresariales para las casas de turismo rural en Espa¤a. Influence of the entrepreneurial talent and type of website on Rural Tourist House?s performance in Spain
Abstract
El Turismo rural ha alcanzado un auge muy fuerte en Espa¤a e internet se ha convertido en una herramienta vital en el sector. En este trabajo se persigue: 1) analizar la importancia del talento del empresario en la implantaci¢n de p ginas web; 2) examinar la influencia de este talento y de las caracter¡sticas de la p gina web sobre los resultados de la empresa y 3) determinar el efecto moderador de la experiencia del empresario. Con una muestra de 150 casas rurales en Espa¤a y utilizando la metodolog¡a de ecuaciones estructurales, se observa c¢mo el contenido de la p gina web tiene una influencia sobre los resultados de la empresa, c¢mo la experiencia modera la relaci¢n entre el talento del empresario y los resultados y c¢mo la experiencia modera tambi‚n la relaci¢n entre el talento y el dise¤o de la p gina web. In Spain, rural tourism has rapidly been on the increase and the internet has become an essential tool for this economic sector. The objectives of this project are: 1) to analyse the importance of the entrepreneurial talent on website?s implementation; 2) to study the influence of both the entrepreneurial talent and website?s features on enterprise?s performance; and 3) to determine the moderating effect of the businessman?s expertise. Based upon a sample of 150 Rural Tourist Houses in Spain and a Structural Equation Model, it should be noted: 1) the influence of the website?s contents on enterprise?s performance; 2) the businessman?s expertise moderating effect on entrepreneurial talent and performance relationship; and 3) the businessman?s expertise moderating effect on entrepreneurial talent and website design relationship.Download Info
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Paper provided by Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Doctorado Interuniversitarios (con mención de calidad de la ANECA) en "Economía de la Empresa", Universidades de Valladolid, Burgos, Salamanca y León (España). Hasta 2008, Programa de Doctorado Interuniversitario (con mención de calidad de la ANECA) “Nuevas Tendencias en Dirección de Empresas”, Universidades de Valladolid, Burgos y Salamanca (España). in its series Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". with number 2007-07.
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Length: 29 pages
Date of creation: Apr 2007
Date of revision:
Handle: RePEc:ntd:wpaper:2007-07
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For corrections or technical questions regarding this item, or to correct its listing, contact: (Fortuna-Lindo, Jose M.).
Related research
Keywords: Talento emprendedor; caracter¡sticas de la p gina web; turismo rural; nuevas tecnolog¡as. entrepreneurial talent; website features; rural tourism; new technologies.;Find related papers by JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - IT Management
- O14 - Economic Development, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
- O18 - Economic Development, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
- O32 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Management of Technological Innovation and R&D
This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-10-27 (All new papers)
- NEP-CUL-2007-10-27 (Cultural Economics)
- NEP-ENT-2007-10-27 (Entrepreneurship)
- NEP-MKT-2007-10-27 (Marketing)
- NEP-TUR-2007-10-27 (Tourism Economics)
References
References listed on IDEASPlease report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Lindon Robison & A. Allan Schmid & Marcelo Siles, 2002.
"Is Social Capital Really Capital?,"
Review of Social Economy,
Taylor and Francis Journals, vol. 60(1), pages 1-21.
- Robison, Lindon J. & Schmid, A. Allan & Siles, Marcelo E., 1999. "Is Social Capital Really Capital?," Staff Papers 11649, Michigan State University, Department of Agricultural, Food, and Resource Economics.
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