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Romanian Environmental Non-governmental Organizations Marketing in Relation with Companies, in the Context of the Global Economic Crisis

Author

Listed:
  • Balalia, Alina Elena
  • Nemoianu, Estera Laura

Abstract

The aim of this article is to provide an overview of the relationship between environmental non-governmental organizations (NGOs) and private companies in Romania, in the context of the current global economic crisis. In addition to the literature review, the article explores the public information available online regarding the Romanian NGOs' strategies, funding sources, marketing actions and undertaken projects. Furthermore, the article includes the findings of questionnaire-based research conducted among environmental NGO representatives aimed at identifying the ways in which the crisis influenced their attracted corporate sponsorships, as well as their marketing and organization stra tegies.

Suggested Citation

  • Balalia, Alina Elena & Nemoianu, Estera Laura, 2010. "Romanian Environmental Non-governmental Organizations Marketing in Relation with Companies, in the Context of the Global Economic Crisis," Apas Papers 96, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:96
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    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/123
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