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Keynesian Substantiation of the Marketing Policies in Local Developmen t

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  • Anghelescu, Stoica
  • Matei, Lucica

Abstract

The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance. The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier. Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy

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Bibliographic Info

Paper provided by Academic Public Administration Studies Archive - APAS in its series Apas Papers with number 71.

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Date of creation: 29 May 2010
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Handle: RePEc:nsu:apasro:71

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Keywords: local development; public marketing; Keynesian approach;

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  1. Ani Matei & Lucica Matei, 2007. "Systemic Models of Local Development," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(506)), pages 11-24, January.
  2. Ani MATEI & Stoica ANGHELESCU, 2010. "Models with Simultaneous Equations for Local Development," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(542)), pages 27-48, January.
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