The Perception of the Corporate Image at the Public Bus Services
AbstractThe perception of the corporate image may be investigated to the distinctiveness of the service given the great diversity of the service industries. The purpose of this research is to identify the factors used by public transport users in evaluating the image of their local transit providers. Based on the samples of one region of western part of Hungary, we carried out an empirical research and found support for the research questions. Our results show that in the local public transport company four factors are significant affecting the passengers' perception of the corporate image. The predictability of each factor on overall corporate image was examined by discriminant analysis. The implications of our findings are discus sed
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Bibliographic InfoPaper provided by Academic Public Administration Studies Archive - APAS in its series Apas Papers with number 60.
Date of creation: 14 May 2010
Date of revision:
bus services; corporate image; factor and discriminant analyses;
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