Generational Divide, Music Consumption and Lifestyle Correlates

This paper offers a social interpretation of the generational divide emerging from Spaniards' patterns of accessing music and their socioeconomic correlates. The three robust music consumer segments (inactive, buyer and downloader), determined with latent class models, suggest a digital generational divide in the music consumption behaviour: young-students are the main actors in the digital space, preferring to freely download the music consumed, while the adult buyers satisfy their musical preferences by surfing both, the virtual and the physical (CDs), music markets. Older consumers are nostalgically inactive, preferring to reexperience past emotions by listening to music from the radio/TV.