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Functional Food Marketing in Hungary

Author

Listed:
  • Piskoti, Istvan
  • Szabolcs, Nagy

Abstract

Health consciousness and prevention are now in the limelight of the media in Hungary. More and more consumers recognized the importance of healthy eating habits in prevention. In this paper we defined health- marketing and functional food then took a closer look at the functional food market, consumption of functional foods, product trends and the main marketing approaches. This paper contains our empirical research findings on functional food consumption in Hungary. In this paper both non-profit and profit oriented organizations will find valuable pieces of information on market segmentation of, the main target groups and the most successful positioning strategies in the functional food market in Hungary. We believe our paper shall contribute to increasing the level of health-consciousness of the Hungarian consumers, and thereby improving the quality of life.

Suggested Citation

  • Piskoti, Istvan & Szabolcs, Nagy, 2010. "Functional Food Marketing in Hungary," Apas Papers 162, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:162
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    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/180
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    Cited by:

    1. Maharaj, Amit Satesh & Badrie, Neela & Singh, Marsha, 2020. "Evaluation of the motivational Factors Promoting the Consumption Nutraceuticals sold at Health Food Stores in Trinidad," Farm and Business - The Journal of the Caribbean Agro-Economic Society, Caribbean Agro-Economic Society, vol. 12(1), December.

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