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Diseño y selección de bienes y servicios

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  • Carro, Roberto
  • González Gómez, Daniel A.
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    Abstract

    La política de producto permite a la empresa ofrecer en el mercado los bienes o servicios que aquél exige, convirtiéndose en el motor para la creación de riqueza. Las empresas, para llevar a cabo sus objetivos, diseñan planes generales para cada línea de producto que expresan la posibilidad de que los usuarios alcancen, a través de los productos de la empresa, el grado de satisfacción máxima necesaria para que la empresa supere a la competencia y se convierta en hegemónica en el sector. Esta posibilidad, que recibe el nombre de fiabilidad, es el eje central de toda política de producto.

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    File URL: http://nulan.mdp.edu.ar/1611/
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    Bibliographic Info

    Paper provided by Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata in its series Nülan. Deposited Documents with number 1611.

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    Date of creation: 2012
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    Handle: RePEc:nmp:nuland:1611

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    Related research

    Keywords: Ciclo de Vida de un Producto; Diseño de Productos; Selección de Cartera;

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