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Análisis de precios hedónicos para la estimación de la disponibilidad a pagar por atributos de hortalizas congeladas

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  • González, Julia
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    Abstract

    El objetivo principal de este trabajo es estimar el conjunto de funciones que caracterizan la demanda inversa de atributos de hortalizas congeladas. Se utiliza un panel tridimensional de datos scanner consistente en cantidades y monto de ventas mensuales para cada sucursal de un supermercado de Mar del Plata, Argentina, en el período julio de 2005 a diciembre de 2009. Los atributos considerados son la marca, el tamaño de la presentación, el segmento, y variables relacionadas con el contenido nutricional (calorías, grasas, fibra y sodio). En una primera etapa se estiman las funciones de precios hedónicos que caracterizan el comportamiento de los precios de equilibrio de vegetales y papas congeladas, en relación al monto de sus características, haciendo uso de la estructura de panel de los datos para controlar por heterogeneidades no observables de los productos. En un segunda etapa, se utilizan los precios marginales que surgen de la etapa anterior para estimar simultáneamente la demanda inversa de los atributos, mediante una estrategia econométrica que permite superar los problemas de identificación y lograr estimadores consistentes. Estas funciones explican el comportamiento de la disponibilidad a pagar de los consumidores por los atributos considerados.

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    Bibliographic Info

    Paper provided by Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata in its series Nülan. Deposited Documents with number 1451.

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    Date of creation: Nov 2011
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    Handle: RePEc:nmp:nuland:1451

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    Keywords: Precios Hedónicos; Hortalizas; Alimentos Congelados; Disposición a Pagar;

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