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Territory and regional products: an attempt to evaluate the effects of territory information on product price

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  • José Cadima Ribeiro

    ()
    (Universidade do Minho - NIPE)

  • José de Freitas Santos

    ()
    (ISCAP - IPP and NIPE-UM)

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    Abstract

    Regions are not mere geographical spaces, being also endowed with specific resources that can be mobilized to increase local producer’s value. Experimental research on Portuguese wine prices contradicted this idea, since region of origin information highlighted on the label or the brand does not have significant impact on price. Even when compared with other product attributes, region of origin information, as a whole, is generally of low importance. However, other product attributes like colour (red wine), age (more than 3 years) and special attributes (grape or reserve) all have positive effects on price.

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    File URL: http://www3.eeg.uminho.pt/economia/nipe/docs/2002/NIPE_WP_5_2002.PDF
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    Bibliographic Info

    Paper provided by NIPE - Universidade do Minho in its series NIPE Working Papers with number 5/2002.

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    Date of creation: 2002
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    Handle: RePEc:nip:nipewp:5/2002

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    Postal: Núcleo de Investigação em Políticas Económicas, Escola de Economia e Gestão, Universidade do Minho, P-4710-057 Braga, Portugal
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    1. Johny K Johansson & Israel D Nebenzahl, 1986. "Multinational Production: Effect on Brand Value," Journal of International Business Studies, Palgrave Macmillan, vol. 17(3), pages 101-126, September.
    2. Saeed Samiee, 1994. "Customer Evaluation of Products in a Global Market," Journal of International Business Studies, Palgrave Macmillan, vol. 25(3), pages 579-604, September.
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