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Social Networks and Voting

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This paper uses a randomized experiment to study whether social networks affect vote choice. In a fiercely contested presidential election in Peru with ten candidates, only 35% of subjects were aware how their friends intended to vote. We compare people who were randomly informed how one of their friends intended to vote to people who were randomly informed how an un-named stranger intended to vote. We find no evidence that informing people how their friends intended to vote affects their vote choice.

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  • Mitchell Hoffman & Gianmarco Leon, 2011. "Social Networks and Voting," Working Papers 11-08, NET Institute, revised Nov 2011.
    • Handle: RePEc:net:wpaper:1108
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    File URL: http://www.netinst.org/Hoffman_Leon_11_08.pdf
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    1. Gerber, Alan S. & Green, Donald P. & Larimer, Christopher W., 2008. "Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment," American Political Science Review, Cambridge University Press, vol. 102(1), pages 33-48, February.
    2. Hongbin Cai & Yuyu Chen & Hanming Fang, 2009. "Observational Learning: Evidence from a Randomized Natural Field Experiment," American Economic Review, American Economic Association, vol. 99(3), pages 864-882, June.
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