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Merger Simulation in a Two-Sided Market: The Case of the Dutch Daily Newspapers

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Abstract

We develop a structural econometric framework that allows us to simulate the effects of mergers among two-sided platforms selling differentiated products. We apply the proposed methodology to the Dutch newspaper industry. Our structural model encompasses demands for differentiated products on both sides of the market and profit maximization by competing oligopolistic publishers who choose subscription and advertising prices, while taking the interactions between the two-sides of the market into account. We measure the sign and size of the indirect network effects between the two sides of the market and simulate the effects of a hypothetical merger on prices and welfare.

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File URL: http://www.netinst.org/Filistrucchi_Klein_10-15.pdf
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Bibliographic Info

Paper provided by NET Institute in its series Working Papers with number 10-15.

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Length: 42 pages
Date of creation: Sep 2010
Date of revision:
Handle: RePEc:net:wpaper:1015

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Web page: http://www.NETinst.org/

Related research

Keywords: two-sided markets; newspapers; advertising; network effects; merger simulation; SSNIP test;

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Cited by:
  1. Lapo Filistrucchi & Tobias J. Klein & Thomas Michielsen, 2011. "Assessing Unilateral Merger Effects in a Two-Sided Market: An Application to the Dutch Daily Newspaper Market," Working Papers - Economics wp2011_15.rdf, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa.
  2. Affeldt, P. & Filistrucchi, L. & Klein, T.J., 2012. "Upward Pricing Pressure in Two-Sided Markets," Discussion Paper 2012-029, Tilburg University, Tilburg Law and Economic Center.
  3. Lapo Filistrucchi & Damien Geradin & Eric van Damme, 2012. "Identifying Two-Sided Markets," Working Papers - Economics wp2012_01.rdf, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa.

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