Are Consumers more Loyal to National Brands than to Private Labels?
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Bibliographic InfoPaper provided by University of Toulouse 1 Capitole in its series Open Access publications from University of Toulouse 1 Capitole with number http://neeo.univ-tlse1.fr/3489/.
Date of creation: May 2013
Date of revision:
Publication status: Published in Bulletin of Economic Research (2013-05) v.65, p.1-16
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Web page: http://www.univ-tlse1.fr/
Other versions of this item:
- Fabian Bergès & Daniel Hassan & Sylvette Monier-Dilhan, 2013. "Are Consumers More Loyal To National Brands Than To Private Labels?," Bulletin of Economic Research, Wiley Blackwell, vol. 65, pages s1-s16, 05.
- Bergès, Fabian & Hassan, Daniel & Monier-Dilhan, Sylvette, 2009. "Are Consumers More Loyal to National Brands than to Private Labels?," TSE Working Papers 09-131, Toulouse School of Economics (TSE).
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
This paper has been announced in the following NEP Reports:
- NEP-AGR-2013-06-30 (Agricultural Economics)
- NEP-ALL-2013-06-30 (All new papers)
- NEP-COM-2013-06-30 (Industrial Competition)
- NEP-IPR-2013-06-30 (Intellectual Property Rights)
- NEP-MKT-2013-06-30 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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