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One-deal-fits-all?: On category sales promotion effectiveness in smaller versus larger supermarkets

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  • Haans, A.J.

    (Tilburg University)

  • Gijsbrechts, E.

    (Tilburg University)

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    Bibliographic Info

    Paper provided by Tilburg University in its series Open Access publications from Tilburg University with number urn:nbn:nl:ui:12-4643292.

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    Date of creation: 2011
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    Publication status: Published in Journal of Retailing (2011) v.87, p.420-436
    Handle: RePEc:ner:tilbur:urn:nbn:nl:ui:12-4643292

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    Web page: http://www.tilburguniversity.edu/

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    1. Paul B. Ellickson & Sanjog Misra, 2008. "Supermarket Pricing Strategies," Marketing Science, INFORMS, INFORMS, vol. 27(5), pages 811-828, 09-10.
    2. Paul R. Messinger & Chakravarthi Narasimhan, 1997. "A Model of Retail Formats Based on Consumers' Economizing on Shopping Time," Marketing Science, INFORMS, INFORMS, vol. 16(1), pages 1-23.
    3. Venkatesh Shankar & Ruth N. Bolton, 2004. "An Empirical Analysis of Determinants of Retailer Pricing Strategy," Marketing Science, INFORMS, INFORMS, vol. 23(1), pages 28-49, May.
    4. David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, INFORMS, vol. 18(4), pages 504-526.
    5. Cora J. M. Maas & Joop J. Hox, 2004. "Robustness issues in multilevel regression analysis," Statistica Neerlandica, Netherlands Society for Statistics and Operations Research, Netherlands Society for Statistics and Operations Research, vol. 58(2), pages 127-137.
    6. David Besanko & Jean-Pierre Dubé & Sachin Gupta, 2005. "Own-Brand and Cross-Brand Retail Pass-Through," Marketing Science, INFORMS, INFORMS, vol. 24(1), pages 123-137, July.
    7. Fitzsimons, Gavan J, 2000. " Consumer Response to Stockouts," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 27(2), pages 249-66, September.
    8. Vincent R. Nijs & Shuba Srinivasan & Koen Pauwels, 2007. "Retail-Price Drivers and Retailer Profits," Marketing Science, INFORMS, INFORMS, vol. 26(4), pages 473-487, 07-08.
    9. Randolph E. Bucklin & James M. Lattin, 1991. "A Two-State Model of Purchase Incidence and Brand Choice," Marketing Science, INFORMS, INFORMS, vol. 10(1), pages 24-39.
    10. Tava Lennon Olsen & Rodney P. Parker, 2008. "Inventory Management Under Market Size Dynamics," Management Science, INFORMS, INFORMS, vol. 54(10), pages 1805-1821, October.
    11. Peter Boatwright & Sanjay Dhar & Peter Rossi, 2004. "The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity," Quantitative Marketing and Economics, Springer, Springer, vol. 2(2), pages 169-190, June.
    12. Alan L. Montgomery, 1997. "Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data," Marketing Science, INFORMS, INFORMS, vol. 16(4), pages 315-337.
    13. Cramer, J. S. & Ridder, G., 1991. "Pooling states in the multinomial logit model," Journal of Econometrics, Elsevier, Elsevier, vol. 47(2-3), pages 267-272, February.
    14. Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens, 2001. "The Category-Demand Effects of Price Promotions," Marketing Science, INFORMS, INFORMS, vol. 20(1), pages 1-22, September.
    15. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, INFORMS, vol. 17(1), pages 66-88.
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