One-deal-fits-all?: On category sales promotion effectiveness in smaller versus larger supermarkets
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Bibliographic InfoPaper provided by Tilburg University in its series Open Access publications from Tilburg University with number urn:nbn:nl:ui:12-4643292.
Date of creation: 2011
Date of revision:
Publication status: Published in Journal of Retailing (2011) v.87, p.420-436
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