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The increasing power of store brands: Building loyalty and market share

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  • Steenkamp, J.
  • Dekimpe, M.G.

    (Tilburg University)

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    Bibliographic Info

    Paper provided by Tilburg University in its series Open Access publications from Tilburg University with number urn:nbn:nl:ui:12-358835.

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    Date of creation: 1997
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    Publication status: Published in Long range planning (1997) v.30, p.917-930
    Handle: RePEc:ner:tilbur:urn:nbn:nl:ui:12-358835

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    Web page: http://www.tilburguniversity.edu/

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    Cited by:
    1. Jones, Marilyn Y. & Spence, Mark T. & Vallaster, Christine, 2008. "Creating emotions via B2C websites," Business Horizons, Elsevier, Elsevier, vol. 51(5), pages 419-428.
    2. Miquel-Romero, Maria José & Caplliure-Giner, Eva María & Adame-Sánchez, Consolación, 2014. "Relationship marketing management: Its importance in private label extension," Journal of Business Research, Elsevier, Elsevier, vol. 67(5), pages 667-672.
    3. Sloot, L.M. & Verhoef, P.C., 2004. "Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasm ERS-2004-114-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    4. Raj Sethuraman, 2009. "Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models," Marketing Science, INFORMS, INFORMS, vol. 28(4), pages 759-781, 07-08.
    5. Mercedes Martos-Partal & Óscar González-Benito, 2011. "Store brand and store loyalty: The moderating role of store brand positioning," Marketing Letters, Springer, Springer, vol. 22(3), pages 297-313, September.
    6. Semeijn,Janjaap & Riel,Allard C.R.,van & Ambrosini,Ana Beatriz, 2003. "Consumer evaluations of store brands: effects of store image and product attributes," Research Memorandum, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR) 030, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    7. Ni, John Z. & Flynn, Barbara B. & Jacobs, F. Robert, 2014. "Impact of product recall announcements on retailers׳ financial value," International Journal of Production Economics, Elsevier, Elsevier, vol. 153(C), pages 309-322.

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