The increasing power of store brands: Building loyalty and market share
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Bibliographic InfoPaper provided by Tilburg University in its series Open Access publications from Tilburg University with number urn:nbn:nl:ui:12-358835.
Date of creation: 1997
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Publication status: Published in Long range planning (1997) v.30, p.917-930
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Web page: http://www.tilburguniversity.edu/
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- Raj Sethuraman, 2009. "Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models," Marketing Science, INFORMS, vol. 28(4), pages 759-781, 07-08.
- Mercedes Martos-Partal & Óscar González-Benito, 2011. "Store brand and store loyalty: The moderating role of store brand positioning," Marketing Letters, Springer, vol. 22(3), pages 297-313, September.
- repec:ner:leuven:urn:hdl:123456789/198269 is not listed on IDEAS
- Semeijn,Janjaap & Riel,Allard C.R.,van & Ambrosini,Ana Beatriz, 2003. "Consumer evaluations of store brands: effects of store image and product attributes," Research Memoranda 030, Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization.
- Jones, Marilyn Y. & Spence, Mark T. & Vallaster, Christine, 2008. "Creating emotions via B2C websites," Business Horizons, Elsevier, vol. 51(5), pages 419-428.
- Sloot, L.M. & Verhoef, P.C., 2004. "Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions," ERIM Report Series Research in Management ERS-2004-114-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
- repec:ner:leuven:urn:hdl:123456789/122264 is not listed on IDEAS
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