Advanced Search
MyIDEAS: Login to save this paper or follow this series

Weathering product-harm crises


Author Info

  • Cleeren, K.
  • Dekimpe, M.G.

    (Tilburg University)

  • Helsen, K.


No abstract is available for this item.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL:
Our checks indicate that this address may not be valid because: 404 Not Found. If this is indeed the case, please notify (Economists Online Support)
Download Restriction: no

Bibliographic Info

Paper provided by Tilburg University in its series Open Access publications from Tilburg University with number urn:nbn:nl:ui:12-321393.

as in new window
Date of creation: 2008
Date of revision:
Publication status: Published in Journal of the Academy of Marketing Science (2008) v.36, p.262-270
Handle: RePEc:ner:tilbur:urn:nbn:nl:ui:12-321393

Contact details of provider:
Web page:

Related research



No references listed on IDEAS
You can help add them by filling out this form.


Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Sven Tischer & Lutz Hildebrandt, 2012. "Brand equity – how is it affected by critical incidents and what moderates the effect," SFB 649 Discussion Papers SFB649DP2012-062, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
  2. Ganganee C. Samaraweera & Chongguang Li & Ping Qing, 2014. "Mitigating Product Harm Crises and Making Markets Sustainable: How does National Culture Matter?," Sustainability, MDPI, Open Access Journal, vol. 6(5), pages 2642-2657, May.
  3. Frank Germann & Rajdeep Grewal & William Ross & Rajendra Srivastava, 2014. "Product recalls and the moderating role of brand commitment," Marketing Letters, Springer, Springer, vol. 25(2), pages 179-191, June.
  4. Gao, Hongzhi & Knight, John G. & Zhang, Hongxia & Mather, Damien, 2013. "Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China," Journal of Business Research, Elsevier, Elsevier, vol. 66(8), pages 1044-1051.
  5. Sven Tischer, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers SFB649DP2012-064, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.


This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


Access and download statistics


When requesting a correction, please mention this item's handle: RePEc:ner:tilbur:urn:nbn:nl:ui:12-321393. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Economists Online Support).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.