The role of corporate image and extension similarity in service brand extensions
AbstractTevens verschenen als: Research Memorandum / METEOR, Universiteit Maastricht. - (RM00035)
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Bibliographic InfoPaper provided by Maastricht University in its series Open Access publications from Maastricht University with number urn:nbn:nl:ui:27-5914.
Date of creation: 2000
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Publication status: Published in Journal of economic psychology (2000) v.21, p.639-659
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- Martínez, Eva & Montaner, Teresa & Pina, José M., 2009. "Brand extension feedback: The role of advertising," Journal of Business Research, Elsevier, vol. 62(3), pages 305-313, March.
- Dens, Nathalie & De Pelsmacker, Patrick, 2010. "Attitudes toward the extension and parent brand in response to extension advertising," Journal of Business Research, Elsevier, vol. 63(11), pages 1237-1244, November.
- James Liou & Mei-Ling Chuang, 2010. "Evaluating corporate image and reputation using fuzzy MCDM approach in airline market," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(6), pages 1079-1091, October.
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