Consumer adoption of wireless services, discovering the rules, while playing the game
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Bibliographic InfoPaper provided by Maastricht University in its series Open Access publications from Maastricht University with number urn:nbn:nl:ui:27-5828.
Date of creation: 2004
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Publication status: Published in Journal of interactive marketing (2004) v.18, p.51-61
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Web page: http://www.maastrichtuniversity.nl/web/Home.htm
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- Kleijnen, Mirella & Ruyter, Ko de & Wetzels, Martin, 2007. "An assessment of value creation in mobile service delivery and the moderating role of time consciousness," Open Access publications from Maastricht University urn:nbn:nl:ui:27-22996, Maastricht University.
- Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
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