A marketing-finance approach towards industrial channel contract relationships: a model and application
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Bibliographic InfoPaper provided by Maastricht University in its series Open Access publications from Maastricht University with number urn:nbn:nl:ui:27-13116.
Date of creation: 2004
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Publication status: Published in Journal of business research (2004) v.57, p.601-609
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Other versions of this item:
- Pennings, Joost M. E., 2004. "A marketing-finance approach towards industrial channel contract relationships: a model and application," Journal of Business Research, Elsevier, vol. 57(6), pages 601-609, June.
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Open Access publications from Maastricht University
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