A network approach to alliance management
AbstractIn this article, three managerial challenges for managing networks are described. They involve a different view on strategic choice, managing alliances as a portfolio (and not as dyadic relationships) and new tasks for top management. Finally, some practical tools are presented which firms use to manage their networks.
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Bibliographic InfoPaper provided by Maastricht University in its series Open Access publications from Maastricht University with number urn:nbn:nl:ui:27-13063.
Date of creation: 1999
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Publication status: Published in European management journal (1999) v.17, p.182-187
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